Research: Commercial
I'm am doing a Nike commercial by myself, usually in Nike commercials there's always someone doing a physical activity.
In Nike commercials they wear items like Nike cleats, Nike basketball shoes, Nike weight lifting shoes, Nike outdoor shoes Nike shirts, shorts, hats, bras, headbands, and jerseys
props included: NIKE water bottles, footballs, basketballs, tennis balls, jump ropes, cones
Nike commercials usually like using Dutch ,and eye level angles
they also like utilizing tracking shots when the athletes are running jumping etc
they also use medium long shots, long shots and close up
they usually use a combination f medium long shot and tracking shot when the athlete is doing a drill
they use close ups and extreme close ups to visually show the sweat and the focus of the athlete
Nike commercials use voiceovers to give motivationally speeches with very intense music behind it
editing wise in commercials they fade out wit black screens with motivational thing on it like be great or greatness, they use jump cuts when theirs multiple athletes also split screens showing the difference in athletes.
Nike commercials uses codes to indicate that its a Nike commercial they use symbolic swoosh the symbol they put on everything with a slogan their iconic slogan is ''JUST DO IT" when someone hears this it give motivation to just go out and strive for the accomplishment you want
Nike commercials uses famous athletes that are apart of their company to help persuade people into buying products for example Nike using Odell beckham Jr on a football Nike commercial will make everyone that follows obj buy whatever they are showing because Odell is a very famous athlete that a lot of people know for his signature one handed catch
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